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|Mini-Me No More: Millennials Replace Boomers as “Me” Generation in the Workplace|
Monster-GfK Survey Shows Millennials Are More Optimistic, More Self-Involved Than Baby Boomers When It Comes to Careers
Less than half (48%) of the original “Me” generation, baby boomers aged 51+, express confidence in the idea of a career being a reality. The data suggests an understanding of work that is defined by age and experience, highlighting the contrast of millennials’ hopeful, optimism-oriented point of view with baby boomers’ “been around the block” attitude.
Millennials also diverge from the more seasoned majority in how they approach the definition of the characteristics of a career versus a job. When asked to rate a series of attributes within the workplace to determine if it describes a career, a job or both equally, a majority of Americans indicated both jobs and careers equally provide a sense of personal accomplishment, lifelong earning potential, opportunities to make new contributions, and for alternate employment opportunities in the case of current job loss. However, the responses varied quite significantly in the context of careers and jobs exclusively. In the context of only careers, more than one third (37%) of millennials compared to only a quarter (26%) of baby boomers believe that a career provides a sense of accomplishment. In stark comparison, in the context of only jobs, virtually zero millennials, just 2%, believe a job can provide a sense of accomplishment. Here too the boomers indicate a different perspective, with nearly one tenth (9%) who attribute a sense of accomplishment to a job.
Millennials also indicate a career provides them with a sense of financial security, more so than a job. More than half of millennials (57%) and over a third (38%) of the older generation agree that a career provides them with lifelong earning potential. A job, on the other hand, left both generations concerned for their earning potential with less than a tenth responding positively (5% for millennials and 8% for baby boomers).
Show ME The Money
If money were not an issue, a good portion of Americans would “love to have” a profession that allowed them to help others:
If money were not an issue, which of the following careers would you love to have? – (Adult Americans)
Within these results we see hints of some of the highly individualistic traits often associated with the millennial generation in the broader population. Looking at the generational breakdown, the different attitudes also come across in this monetarily utopian hypothetical scenario:
“The question often is what are the baby boomers leaving for the next
generation, when really the question we should ask is what can we expect
from millennials as they settle in as our nation's future workforce,”
About the Survey
This survey was conducted using GfK’s
This study was conducted using a random digit dialing (RDD) probability
sample of all telephone households in the continental
GfK is one of the world’s largest research companies, with around 13,000
experts working to discover new insights into the way people live, think
and shop, in over 100 markets, every day. GfK is constantly innovating
and using the latest technologies and the smartest methodologies to give
its clients the clearest understanding of the most important people in
the world: their customers. In 2012, GfK’s sales amounted to €1.51